Twitter is still looking for ways to make money
Twitter is still looking for ways to make money with your popular product, a Tere in which great care has been trying to overturn advertising with new ideas and experimenting with different advertising models.
Tells us baquia.com excellent site, the tests are carried out through the application HootSuite. Some of your users will see tweets promoted between updates of their chronology, and to display “where relevant”, according to Twitter.
If this idea does get hit with advertisers and twitterers, the program will be extended to other applications, saving one of the main problems of Twitter, which is the diversion of visits through third party software, especially mobile, so that many users never get to visit the home page but use the service.
The top brands that have tested the system is Virgin America, Red Bull and Starbucks, who will see their advertising slogans embedded between the tweets of the accounts that follow the user.
Twitter is well aware that the imperative is to make money, but the company is acting prudently and emphasizing non-intrusive advertising, ensuring the balance between the interests of Internet users and advertisers to keep the force that lets you collect advertising gold standard: users.